Today, I'm chatting with Grace Hayden again. Grace has been on the podcast before when I was just starting out, and I'm thrilled to bring her back.
Since we last spoke, Grace has sold one of her product-based businesses and is still growing and working on her second business, which she runs with her family. She also intends to sell this one, which I think is absolutely incredible. I'll tell you what, I did not realize that businesses were something you could sell. For a long time, I did not think of my business as an asset, something that could be sold.
So, I really loved this conversation with Grace. You will love her. She shares so many wonderful tips, and we talk about her TikTok journey because she is one of those people who has a ton of followers on TikTok. It's been really cool to watch her behind the scenes since I've known her for quite a few years now.
Grace was also part of the last Product Powerhouse Summit, which we hosted in the spring of 2023. She talked about email marketing, and I heard nothing but rave reviews about her session. I'm just so happy and grateful to have her back on the podcast.
Grace Hayden is the founder of multiple e-commerce businesses, notably her Turkish towel company, which she sold in 2021. Currently, she is building a family e-commerce business, Outdoors, which features the Chuck Box Camp Kitchen. She also wrote a book, "Start an E-Commerce Business from Scratch," which we discuss in this episode. I am so excited to chat with her.
Previous Podcast Episode: Episode 38 - The Power of Selling One Product (if you haven't listened, check it out!)
Guest Links:
Q: How did you get started in e-commerce?
Q: What inspired you to sell your businesses?
Businesses as Assets:
Building with an Exit in Mind:
Profitability and Pricing:
Target Market Clarity:
Five Ps of Retail:
For E-commerce Business Owners:
For Creatives and Artists:
Grace Hayden’s journey from starting to selling businesses offers invaluable insights for any entrepreneur. Her practical advice and strategic approach to building sellable businesses are essential takeaways for anyone in the e-commerce world.
Links to Follow Grace and Learn More:
Thank you, Grace, for sharing your expertise and strategies. For more tips and insights, follow Grace on TikTok and grab a copy of her book. Until next time, happy selling!
Sign up now for a free training on the seven essential elements of a high-converting Shopify homepage.