Growing your ECommerce Business through PR Connections with Alicia Boateng

Imagine being able to say that your product was shared by the likes of Tiffany Haddish, Octavia Spencer, and even Whoopi Goldberg! That’s what happened for Alecia Boateng, the celebrity cup designer.  This week, episode 108 of the Product Powerhouse Podcast is about growing your eCommerce business with PR! 

Alicia Boateng has always loved creative pursuits, but it wasn’t until she left her career as a wedding planner that she started to think about turning her own designs into a full-time gig. It was her morning cup of coffee that turned out to be the inspiration she needed, and her line of handcrafted mugs started to come to life. Today she runs her business Alicia Boateng Designs, alongside her husband, churning out festive mugs that come in various styles.

In this episode of the Product Powerhouse Podcast, Alicia Boateng is sharing the importance of creating sincere connections with PR representatives and actionable steps you can take right now to get your products in front of the eyes of more people. 

Some of the talking points Alicia and I go over in this episode include:

  • The journey from creating everything to focusing on a product that lit her up and her customers truly wanted.
  • How Alicia got in front of her first celebrity and how that snowballed with a touch of giving and chance.
  • The intention that needs to be there when creating connections with celebrities and how to do so honestly. 
  • Why working with a PR coach helped shift her business and how she continues to cultivate connections today.

You can get more eyes on your products when you create genuine connections with people. And when you do it with heart, you’re more likely to see results that are beneficial to your success. It goes back to being curious about your outreach and marketing.

Tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH ALICIA BOATENG:

Press For Success

Website

Instagram

Facebook

Essence Festival

CONNECT WITH ERIN ALEXANDER:

Facebook

Instagram

YouTube

Show Notes

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