As small business owners, we’ve likely all heard of “Community Over Competition,” the official entrepreneurial motto of the Rising Tide brand. Today we are proving this anthem true by looking at how we can link arms and help each other grow through collaborating with other small business owners.
Small business collaborations are a partnership between two or more business owners coming together to create shared value that benefits each brand’s audience. Collaborating with other small business owners is a great way to borrow someone else’s audience that aligns with yours, and to share your audience with them.
Collaborating with other business owners, even if they might be a direct or indirect competitor, is not just a way to live out community over competition.
Collaborating strategically helps you:
Collaborations are an amazing tool to grow your audience, customer base and business!
Your community and past, present and future customers are precious. Meaning, we have to be incredibly selective about the types of collaborations we pursue and what we allow into our community.
As caretakers of our brand and community members, we are the filter and protector of the messages and influences we allow to pair with ours. Yes, collaborations are a great way to share and expand your audiences, but this is not the only goal. We have to find collaborators that sit at the intersection of shared community and aligned values.
How do we do that? Here are some of my best tips to selecting and planning the best types of collaborations for your business:
Now, let’s talk about types of collaborations! These are my favorite ways to partner with other business owners, podcasters, and brands:
And lastly, when pitching collaborations, keep these things in mind (and this is coming from someone who gets a lot of pitches for the podcast and other collabs!):
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