Holiday Prep for Shop Owners

In the retail space, it is common and expected to start holiday planning anywhere from 4-6 months in advance of the holiday season in order to show up and be prepared for your customers. That’s why episode 66 of the Product Powerhouse Podcast is about holiday prep 2021! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of getting a jump start on your holiday planning and actionable steps you can take right now to prepare for the holiday season to avoid getting stuck in overdrive and overwhelm. 

Some of the talking points I go over in this episode include:

  • Debunking the misconception that you need to offer massive discounts in order to appeal to your customers during the holidays. 
  • Which dates will be important to know ahead of time.
  • Reviewing last year’s data to better align your marketing and offerings this year and in future years. 
  • Creating a customer service plan (even if you’re the only one handling your customer service).
  • Planning your inventory and getting a head start on ordering all of the supplies needed to create and ship your products. 
  • Upgrading and updating your website to make the customer’s shopping experience easier and more enjoyable. 
  • Starting back up your marketing efforts, pre-planning your content, and staying consistent to keep front of mind for your customers when entering the holiday season. 
  • Hiring and training your staff early to avoid a bumpy transition during the busiest quarter of the year. 

The holiday season doesn’t have to be stressful. It can be fun and exciting if you take a few simple steps to get prepared. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

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