12 Ways to Promote Your Product-Business Without Social Media


Speaking from experience, once you are aware of your social media burnout — it’s often way past the point of return. Meaning, once you’re burnt-out, it’s time to focus on recovery, not adjusting course. 

My hope for all of you (and, honestly, myself included) is that none of us make it to that burnout phase anymore. How do we do that? Well, we diversify our marketing efforts and focus on marketing without social media.

Gasp. Is it even possible to market your business without social media? Yes, it is! You just have to build slowly, intentionally, and consistently. Let’s talk about how to do it, shall we?

Taking Time & Space Away from Social Media When You Need It

First and foremost, we have to talk about the toll being “the face” of our businesses takes on us, and acknowledge that from time to time we each need space and time away from social media to stay sane. Here are my top tips for taking a proper social media break:

Identify your goals

Before taking a break from social media, it's important to identify what you hope to achieve by doing so. This might include reducing anxiety, improving focus, or simply taking a break from constant notifications and information overload.

Set a timeframe

Decide how long you want to take a break from social media, whether it's a few days, a week, or longer. Set a specific start and end date for your break.

Communicate your boundaries

Let your friends and followers know that you'll be taking a break from social media, and provide a brief explanation of why to help manage expectations and reduce pressure to stay connected. This also gives you a bit of an accountability boost, too!

Disable notifications

Turn off notifications for social media apps and platforms to reduce the temptation to check in.

Find alternative activities

Replace social media with other activities that bring you joy and relaxation, like reading, spending time in nature, or practicing mindfulness. Perhaps pick a hobby you’ve always wanted to try — crocheting, baking, or writing a novel!

Stick to your boundaries

Once you've set your boundaries, be firm and stick to them. Don't be tempted to check in on social media during your break!

Why Should I Market My Business Without Social Media?

Let’s be honest, creating content for social media feels like a hamster wheel that never stops spinning out of control, doesn’t it? It’s not all in your head! The lifespan of social content is low and short, versus long-form content like blogging and email marketing where the lifespan can reach days to years.

Additionally, social media can be overwhelming and time-consuming, which can lead to burnout and reduced productivity. By marketing without social media, you can focus your energy on other marketing channels that may be more effective or enjoyable for you and your team.

At the end of the day, building marketing channels off social media is just good business sense. When you diversify your marketing efforts, you mitigate the inherent risk you assume when you put all of your eggs in one basket, so to speak. You don’t want to be in a position where life requires you to take time off social media and you simply can’t because business relies on it 100%!

How to Market Your Business Without Social Media

There are plenty of other marketing strategies you can use if you want to reach new audiences and build your brand without relying on social media. 

First, know your audience!

Understand your target market — identify where they spend their time online. An audience survey of your email list is a great place to start to find this out! Then, craft your message to resonate with your audience and select 1-3 platforms to begin diversifying your marketing efforts.

Start email marketing, if you haven’t started yet!

Email, email, email, is the name of the game. Send weekly emails, segment your list, and set up welcome and nurture sequences to build a healthy email list right now, even if you’re just starting out (ahem, especially if you’re just starting out). 

Craft consistent, quality, open-worthy content that speaks to your audience by weaving in your core values, sharing your story, being yourself, and providing solutions for your audience’s problems.

Partner with influencers and other business owners!

Look for other businesses your audience follows and create unique ways you can partner together! Collaborations with other businesses and influencers are easy, profitable, and can also help you with SEO!

Prioritize SEO!

Leverage SEO on your website and content marketing — it helps increase visibility and traffic to your website, improves user experience, is super cost effective, and has increasingly long term benefits. Here’s how to get started with SEO for your shop!

Prioritize consistent content marketing

A blog is more important now than ever - yes, even for e-commerce sites! My best tips are to create valuable and engaging content for your audience and focus on providing solutions, not selling your product. For example, if you sell mugs, you can write posts about self-care, rhythms, routines, and finding balance in the day-to-day.  

You can also utilize Pinterest! It’s NOT social media - it’s a visual search engine. And you can use Chat GPT to help write social captions from blog posts you’ve already written - easy peasy!

Use offline marketing

Traditional media such as television, radio, print, and billboards can be very effective in reaching a wide audience and can be an affordable way to promote your product or service. Participate in local events and fairs or use print materials like flyers and business cards - traditional doesn’t mean antiquated!

Create a referral program for discounts

Referral programs and discounts can be a great way to get the word out about your business without relying solely on social media. Having an incentive such as offering discounts or free gifts for people who refer their friends to your business can help you tap into word-of-mouth marketing and give you a great return on investment. 

You can also promote seasonal discounts and promotions through email newsletters, postcards, and even text messages to drive more sales. You can also start an affiliate program - it’s easy!

Utilize ads

Think of ads as investment instead of an expense! Video ads can be a powerful tool for reaching and engaging your target audience. You can also get super creative with the types of ads you utilize for your campaigns - have fun with it!

And, of course, there’s the all-time classic, Google Ads. Google Ads allows businesses to create ads that appear on Google's search engine results pages (SERPs), as well as on other websites and mobile apps that are part of the Google network.

Remember, it’s SO important to diversify your marketing - and it’s absolutely okay to start small. You may have big ideas for email, content marketing, attending events and trade shows, and so much more, but start with manageable goals. Pick 1-2 to work toward and once those have been established and your systems routinized, set some new goals!

 

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