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Speaking Directly to your Customers through your Website Copy with Krista Walsh

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Have you ever read a website and thought, “They are speaking to me”? It’s possible to do that with your product listings and website copy for your customers too. That’s why episode 36 of the Product Powerhouse Podcast is about speaking directly to your customers through your website copy! 

In this episode of the Product Powerhouse Podcast, Krista Walsh and I sharing the importance of using your customer voice to create your website copy and actionable steps you can take right now to understand what your clients are feeling when they come across your site. 

Join Product Powerhouse The Club to Grow and scale your online shop with the support of a community that understands what it’s like running a product-based business. Product Powerhouse™ The Club was created for shop owners just like you, who are searching for direction, support, and community to help grow your shop. 

Some of the talking points Krista Walsh and I go over in this episode include:

  • How she helps her clients unearth their core mission and weave it through their website copy
  • Ways she uses the voice of the customer to enhance your website copy so your ideal clients feel like you are speaking to them
  • The importance of knowing your purpose and having clarity when hiring a copywriter (or web designer, for that matter) to help with your website

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!




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Show Notes

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Email Marketing blog post by Krista

Listen + Subscribe on your favorite podcast app!

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Seriously, no previous knowledge required! 

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