If you show your personality in your small business, you attract a community that supports you, and when you base your business around that community, you will find great success. That’s why episode 55 of the Product Powerhouse Podcast is about how Katie pivoted her business towards the needs of customers during the pandemic and how she has scaled her business without losing the personal touch.
In this episode of the Product Powerhouse Podcast, Katie Heddleston shares the importance of staying true to yourself in your business and how she has used her own advice to scale her BAMR bands business from a Facebook group to an e-commerce website.
Some of the talking points Katie and I go over in this episode include:
- How implementing some of the community based factors from her VIP Facebook group into the creation of her website has allowed her to scale her business while keeping that personal touch.
- Ways in which her VIP Facebook Community stepped up during the pandemic to provide frontline workers with headbands with buttons that give relief to those having to wear masks all day.
- Being open to letting your customers see you for who you authentically are throughout every stage of your business.
- The trial and error of experimenting which social media platform works best for you and your business.
- Doing what works for YOUR business even if it doesn’t work for others.
Learn from what works for your business but don’t be afraid to pivot a little and merge the old and the new ways together. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
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