Contrary to the common perception that Pinterest is just for recipes and craft projects, there is a high percentage of people who use Pinterest to shop. This creates a huge opportunity for eCommerce businesses to drive traffic through the platform. That’s why episode 50 of the Product Powerhouse Podcast is about the power behind Pinterest for eCommerce businesses!
In this episode of the Product Powerhouse Podcast, Tara Reid is sharing the importance of using Pinterest as a marketing tool and actionable steps you can take right now to use this tool to drive business.
Join Product Powerhouse The Club to Grow and scale your online shop with the support of a community that understands what it’s like running a product-based business. Product Powerhouse™ The Club was created for shop owners just like you, who are searching for direction, support, and community to help grow your shop.
Some of the talking points Tara Reid and I go over in this episode include:
- Pairing your Pinterest content to a blog or other form of media to add value and extend your reach.
- What types of pins eCommerce businesses should be leveraging right now.
- Using Pinterest to not only drive sales but to build your email list for the long run.
- Tips for starting to use ads on Pinterest.
- The four marketing methods for introverts.
Pinterest is so different from social media and can drive customers to your eCommerce business in a whole new way. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
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