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Creating a Community that Works for your Business with Sarah Airey

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Creating a community on Instagram to generate organic sales is not only a way to reflect on your business foundation but is a way to humanize your brand and put your best self forward online. That’s why episode 46 of the Product Powerhouse Podcast is about creating a community that works for your business! 

In this episode of the Product Powerhouse Podcast, Sarah Airey is sharing the importance of branding and actionable steps you can take right now to humanize your brand and gain that traction you’re working towards. 

Join Product Powerhouse The Club to Grow and scale your online shop with the support of a community that understands what it’s like running a product-based business. Product Powerhouse™ The Club was created for shop owners just like you, who are searching for direction, support, and community to help grow your shop. 

Some of the talking points Sarah Airey and I go over in this episode include:

  • Why starting with organic marketing is important and how you can use it as a way to reflect on your brand and tweak it as necessary.  
  • How humanizing your brand evokes the driving factor behind consumer purchases: feeling and emotion. 
  • Stressing the importance of building your branding before anything else. How your colors, fonts, packaging, etc. make a difference when it comes to marketing and selling your products. 
  • Bonus tips for a successful launch. 

People like buying products from people that they like so if you’re creating this community and space where your customers know you and trust you, you’re going to see a difference in your engagement and in turn, your sales. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. 

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!



Sarah Airey Co. 


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Show Notes

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