After years of working with The Fox and Stone, in many different capacities, I finally got to redesign their entire website and they freaking loved it.
If you hang out here in my online space, you’ll hear me talk about The Fox and Stone quite often. Jeana and Jared are dear friends and long time clients, we’ve been working together for more than 4 years now. Jeana was also one of my very first podcast guests where she shared her journey from searching for a creative outlet to creating a six-figure jewelry business.
So when I finally convinced her to let me update the website, I was equally nervous and anxious. There’s a lot of added pressure when you are designing for someone you know and love, you don’t want to disappoint them. But my worries were quickly wiped away after showing them the very first mockup. The funny thing is I always knew exactly what I would design for them even before they officially hired me.
The Fox and Stone is a luxury jewelry and lifestyle brand. They make handmade engagement rings made from organic, raw materials and they are just breathtaking. This fall they also added a collection of handmade home and lifestyle items, in their new Den Collection. Everything about The Fox and Stone is centered around being creative, living your life to the fullest and on your own terms. At their core, they are artists and they support other artists.
For their website, I wanted to bring in that layer of artistry, romanticism, and passion for their community and storytelling. It all works together as part of their brand.