Using Video Ads to Grow your Product Business with Lauren Schwartz

Using Video Ads to Grow your Product Business with Lauren Schwartz Podcast from Product Powerhouse

I’m sure you’ve heard that video is where you need to focus in order to grow your product business. While that might be true, it can feel very overwhelming to have to focus solely on video, especially when you are already spending time creating your products and taking photos of them. This week, episode 129 of the Product Powerhouse Podcast is about using video ads to grow your product business! 

Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.

In this episode of the Product Powerhouse Podcast, Lauren Schwarts is sharing the importance of grabbing your customer’s attention within the first few seconds of an ad. She also discusses actionable steps you can take right now to get started with TikTok. 

Lauren Schwarts is a thought leader in creating profitable creative strategies for e-commerce brands and a design professional with over 15 years of experience within the digital space. Lauren's passions lie in creating top-performing ad creatives. She has personally led the creative strategy for top brands such as Love Wellness, Needed, Kate Farms, AutoBrush, and many more. She is obsessed with design and creative strategy, and in her downtime, she enjoys teaching others her profitable creative methodology, focusing on DTC Advertising, Facebook, Instagram, and TikTok. She was a speaker at the AdWorld Conference in 2020, 2021, and 2022.

Some of the talking points Lauren Schwartz and I go over in this episode include:

  • Why it’s worth putting in the effort to create video ads.
  • What to talk about during your video ad to get the most traction. 
  • The importance of testing variations of your ad to ensure you’re focusing on what’s working.
  • Where to start in growing your TikTok and running ads on the platform.

Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ 

CONNECT WITH LAUREN SCHWARTZ:

The Loft 325

Instagram

Facebook

TikTok

Twitter

CONNECT WITH ERIN ALEXANDER:

Facebook

Instagram

YouTube

Show Notes

Work with Erin!

Simplified SEO Course

DIY Shopify Course

Increase your Shop Sales with DIY Shopify today!


Leave a comment

Comments will be approved before showing up.


Also in Podcast

3 Reasons to Outsource Order Fulfillment for Women Owned Businesses with Laura Kockler from Sub SupportHer
3 Reasons to Outsource Order Fulfillment for Women Owned Businesses with Laura Kockler from Sub SupportHer

Read More
How to Goal Set for 2023 in One Business Day
How to Goal Set for 2023 in One Business Day

Read More
Tackling Self-Doubt as a Creative and Run your Small Business with Ease with Cayce Eastwood
Tackling Self-Doubt as a Creative and Run your Small Business with Ease with Cayce Eastwood

Read More