Growing a Sustainable Product Business with Tracy Matthews

The most successful entrepreneurs fail a multitude of times before seeing the success you see in them today. Some hide from these failures and pretend they don’t happen, but Tracy Matthews leans into the lessons she’s learned to publicly share where she’s been and where she’s gotten through that. I was one of the exclusive readers who got her book, The Desired Brand Effect, before it officially releases, and I loved it so much! That’s why episode 76 of the Product Powerhouse Podcast is about how Tracy Matthews took her failures and created this handbook for product based business owners for any problem their business might face! 

In this episode of the Product Powerhouse Podcast, Tracy Matthews is sharing the importance of layering on the skill sets required to have a successful business and actionable steps you can take right now to grow your sustainable brand to success. 

Some of the talking points Tracy and I go over in this episode include:

  • How Tracy Matthews built up her first successful business, how it was wiped out in 2008 in just a few short weeks, and how she built from that experience to create a business that was not only sustainable, but fit her vision of success. This was the birth of the Desire Brand Effect Methodology.
  • The 3 core pillars of the Desire Brand Effect: Creating Desire, Sharing Desire, and Scaling Desire. 
  • The difference between a Maker mindset and a Chief Visionary Officer in your business.
  • The importance of mindset and how it may not be a skillset, but it’s something every business owner needs.

If you are a product based business, you are going to want to grab her book and listen to this episode!  So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at

CONNECT WITH Tracy Matthews:

Website: Creatives Rule the World

Website: Flourish Thrive Academy

Book: The Desired Brand Effect





Show Notes

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