Shopify Design Options for All Shop Owners

Today’s episode is all about getting your Shopify up and running from a design standpoint. 

Some of my personal beliefs, some of our design process, working with different designers. Ways to work with Product Powerhouse. 

  1. You absolutely do NEED a website for your product
  2. You probably don’t need a fully custom website right off the bat
  3. You can make a lot of money using a pretty basic theme
  4. You need to be able to make updates to your own website
  5. You need to feel comfortable with the backend of your site

Options for DIY

  1. Picking a free theme from the Shopify store
  2. Using a premium theme from the Shopify store 
  3. Buying from a third-party source like Envato Market or Creative Market

It takes some work to make your homepage look unique and not exactly like a template. 

Low-cost upfront but you’ll spend quite a bit of time getting it all set up. Beyond the design, you also have shop settings, like shipping, taxes. 

Get stuck - VIP Day. This is when we’ll go in and help you finish up any tasks where you got stuck, install/setup trick apps, do some small coding tweaks. 

Product listings

This is where you will spend all your time. You have to organize your products with tags and create collections. If you are adding filters this will take up lots of time. I also want to remind you to optimize your listings. Don’t rush putting up good quality listings. And optimize them for search 


One of the ways my company works with Shopify clients is a hybrid of custom design, teaching, and you do some of the work. 

Shopify Style + Set Up

Custom homepage based on the theme with custom coding, then we style the rest of the theme. Going through every page to make sure it works for your brand, set up apps you need, coding pieces that need to be customized. 

It’s like starting with a solid Shopify foundation and building up around it. 

But in this type of package, YOUR job is to do the product listing working. We’ll show you the right way to set up tags and collections.

I love this option because it’s fast and a way for you to get something unique to you while taking advantage of the ease of Shopify. 

Grow with it. You can add in more custom pieces down the road or even add them on if there’s one particular thing you need. Like I recently added a cool returns system to a site that was one of our Style + Set Up Packages but she wanted to make returns really easy for her customers. It required a little bit of coding and installing and setting up a robust app but gives her something that will improve her shopping experience. 

Do it all please - package. Not the official name, but it’s what we do.

The whole nine yards. 

If you listened to this and thought, "I want to work with Erin + ADC", or you already have a designer you want to work with, I want to wrap up this episode with some tips. 

Obviously, this is how my company works but it’s pretty standard in the design world. 

You need to plan ahead. It breaks my heart every time someone inquires about working with us and then they are disappointed to hear that we are scheduling projects to start 2-3 months out. YOU HAVE TO PLAN AHEAD. 

Also, don’t forget about anyone else that’s going to be helping you with this. Do you need to hire a copywriter? A photographer? Is your branding all set? All of this has to be done before we start. Another reason why planning ahead is crucial, you want to be ready when your designer can start, use the time before your start date to work on your to-do list. 

Thinking about your photography. I say this to every client. Your photography is the most important part of your website. You need beautiful high-quality photos of your products and of people using them. This is non-negotiable in my opinion.

If you haven't signed up for a free trial of Shopify, you can do that by following this link.





Show Notes

Work with Erin!

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