You don’t have to be an influencer to market your business on TikTok, and you don’t have to be a dancer either! Any sighs of relief out there, or is that just me?
If you haven’t heard of TikTok (gasp) or just don’t know what it’s all about, think of it as a platform only for Instagram reels. The app allows you to record videos around 15 seconds long and you can add music, text and stickers to your video to make it engaging.
You’ve likely done more than just heard of it - you’re probably on the platform already and are desperately trying to figure out how the heck you should use it. Don’t sweat, product businesses like yours can make sales through Tik Tok, and we’re going to talk all about how!
TikTok has 1 billion active users, meaning there are TONS of opportunities for you to connect with your target audience. That being said, be sure to research whether or not your target audience is on TikTok, how they are utilizing the app, and who they are following.
If you’re wondering how to get started on TikTok, let’s first look at what makes it different from other apps. It’s not just another social media platform, it’s primary content is video and users prioritize humorous, fun, and entertaining content.
Businesses and entrepreneurs like us can use TikTok as a broader strategy to reach new audiences, build brand awareness, and funnel new community members into our marketing funnels.
Unlike Instagram and even Pinterest (which isn’t a social app per se), educational and informational content does not doas well on TikTok, since users come to be entertained.
This means that TikTok is where your brand can come to have fun! While Instagram may be where you can show up to connect as yourself and build authority, we can think of TikTok as a place where our brand can shine its personality and create content that is a bit edgy, more experimental, and more playful.
Think about the characteristics and personality of your brand - how can you showcase that in fun ways on video?
To get started marketing your business on Tik Tok, first do some “research” by using and exploring the app itself. Here are some tips for getting started:
If you don’t know this, don’t start creating content just yet. Take time to get to know the app, do some research, and formulate some goals as you go along! If you jump right in to creating content without knowing exactly what you want, you’ll set yourself up for disappointment and you won't know how to adjust your strategy going forward.
As you make your first few posts on Tik Tok, my best tip is to ditch the “shoulds.”
Don’t worry about what types of content, audio, or sounds are trending, and just follow your creativity! Whatever ideas pop into your head are the ones you should follow. Here are some inspiration-triggering ideas:
Ultimately, if you’re not having fun on TikTok, you shouldn’t be forcing yourself to create content. Your best content will come when you let yourself have fun and create content thatyouwant to create.
Now, here’s what you should know about the TikTok algorithm. According to Hootsuite, TikTok’s algorithm takes into account:
You’ll also be happy to know that TikTok does not prioritize content based on past high-performing or viral content. Meaning, just because an account has a video that went viral it doesn’t mean the rest of their content gets a promotion. Each video is promoted according to its own merit. Good news for us newbies!
Remember, consistency is key. If you’re going to do it, commit to a period of 30-60 days. My best and final tip for making the most of TikTok - focus on experimentation and having fun. You haven’t used the platform yet, so your business isn’t losing anything by being on or off the platform. So, you can feel free to try new things, see what works, and lean into what takes off!
Comments will be approved before showing up.