Email sequences are so important for marketing and for building rapport with your customers, yet it’s usually the most daunting task of a new business owner. Myself, and my team, do email sequences for our clients all the time, so this material is always fresh and center of mind. That’s why episode 72 of the Product Powerhouse Podcast is about 3 basic email sequences you need for your shop!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of a solid email sequence and actionable steps you can take right now to build a relationship with your customers while remaining brand-conscious.
Some of the talking points I go over in this episode include:
Why stiff, professional emails don’t help your sales, but keeping in mind your brand voice is going to set you apart from other companies.
The importance of a welcome email sequence, and how to utilize a coupon code opt in for best conversion.
The three emails you’re forgetting to send to your customers after the product has been delivered.
2 bonus email sequences you hadn’t even thought to include in your email workflow; one for wholesale and one for ambassadors.
Emails can be tricky, and while I do mostly the tech side to marketing, email lists can substantially increase sales and convert more potential customers to actual customers. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
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Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/